Established in 2000 and headquartered in Hong Kong, RADICA has two regional offices in Guangzhou and Shanghai. Supporting clients from luxury brands, Fortune 500 companies, and publicly listed companies, RADICA makes wise use of data analytics in direct marketing to grow the value of their customer database. Currently, RADICA is providing its direct marketing platform to over 300 enterprises, helping to send millions of emails and SMS messages to customers daily. Additionally, RADICA's consulting service team helps clients develop and put e-marketing ideas into action. In 2014, RADICA Data Lab was created in collaboration with Tongyi Industrial Group Center for Electronic Commerce and the Hong Kong University of Science and Technology to make breakthroughs in big data technology. Believing that data can make everyone's life more beautiful, productive, and convenient in the future, RADICA was awarded the Gold Award and Local Hero Award of Direct Marketing Agency of the Year in 2014.