Octopus Holdings is a leading provider of smart card technology solutions, with five subsidiaries that focus on various aspects of the industry. Through its Octopus Cards Limited subsidiary, the company operates a contactless smart card payment system in Hong Kong and Shenzhen, China. The company also provides automatic fare collection solutions to the Netherlands and has implemented a contactless smart card payment system for the Road and Transport Authority in Dubai. Octopus Rewards Limited is responsible for the development and operation of the customer loyalty platform, Octopus Rewards, and Octopus Investments and China Investments Limited are both investments holding companies. Octopus Holdings also offers a wide range of products, such as standard smart cards, on-loan cards, key chains, ornaments, watches, and personalized cards imprinted with the user’s name and optional photo. Established in 2005 and based in Kowloon, Hong Kong, Octopus Holdings has built a reputation for offering reliable technological know-how and operational services to transport operators, governments, and private enterprises.