In 2007, the introduction of the revolutionary iPhone changed the mobile phone market forever. It also opened up a world of possibilities for mobile marketing. In November 2007, Hotmob was founded to become a pioneer in mobile advertising. It created the first mobile advertising network in Hong Kong, providing an opportunity for advertisers and publishers to make money from their mobile traffic. Hotmob's network comprises of over 100 of the most popular apps in town and delivers an impressive 130 million ad impressions each month. Hotmob has built long-term relationships with over 300 branded advertisers, customizing their campaigns to meet the needs of each client. In 2013, Hotmob redefined mobile advertising by introducing the concept of "Mobile Ad On Demand", helping brands achieve a better return on investment through more than 500 campaigns. Hotmob has since expanded to Japan, Singapore, and mainland China, bringing innovation to each market and redefining the standard of valuable mobile advertising.