Glam-it! by JennGlamCo is an inspiring female technology, beauty, fashion and lifestyle brand that gives young women the chance to express themselves and customize their makeup with sustainable products. Founded in 2013 by serial entrepreneur Jennifer Cheng, Glam-it! was acclaimed as one of the "Top 20 Hottest Startups" by HK Business Magazine and was honored with the “Best Beauty Brand 2016” award from HKMVC. Their products can be found in prestigious retail stores such as Harvey Nichols, and have online retail partnerships. Glam-it! stands for empowering girls and young women by helping them save time and space while encouraging them to focus on the things that matter most. By promoting beauty within and social and environmental responsibility, Glam-it! works to make the world sustainable and beautiful. The company also collaborates with brands that share their mission to develop high-tech sustainable fashion, beauty and female lifestyle products, with a portion of each collaboration going to a partnering charity.