In 2015, beNovelty was founded by former Technology Thought Leaders, Consultants, and Engineers from IBM. The team has extensive technology consulting experience working with Multinational Company (MNC) IT solutions in the banking, transportation, public sector, and education industries. By combining their startup mindset with their enterprise experience, they create unique services and products that always strive to be novel. beNovelty Limited was honored with the Hong Kong Best ICT Startup Award in 2016.